Worthwhile marketing to Boomers
July 23, 2010 at 2:41 pm | ArticlesShifting with your audience and understanding what new perspectives they are discovering will help you be more meaningful to them, and vice versa. "Typically, around age 50 we see a shift away from 'success' and more towards 'significance' as an underlying behavioral motivation," writes Matt Thornhill. This concept is important for marketers with a target…
Heart of Gold
July 8, 2010 at 4:07 pm | EventsA few lucky Phil staffers met 2010 Snowboarding Olympic gold medalist Jasey-Jay Anderson at the Rotary Celebrity Golf Tournament the last weekend of June. Six times a champion in World Championships for Giant Slalom, Parallel GS and Parallel Slalom Jasey-Jay’s career is littered with gold and prestigious titles in his field, or should we say…