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Social media

Social media is simply a new way of doing what humans have always done: talk, gossip and engage with the world around them. It is word-of-mouth marketing transferred, exponentially, from “the water cooler” to new forums online. Successful use of social media depends on the strength of your message, the transparency of your goals and initiatives and the authenticity of your organization’s endeavours. There is a social media possibility for you, from podcasting to twitter, to video and photo sharing.

Phil can help you chose and navigate the most appropriate avenues to get your message out there. Check out Give a Tweet.

“Twitter, Facebook, Flickr, Foursquare, FitBit and the SenseCam give us a simple choice: participate or fade into a lonely obscurity.”  (Source: Hershey Cause

Phil will help you to create a Social Strategy
Together we’ll discuss and decide on the who, what, where and why’s of your organization’s involvement online.

Phil will help you apply Social Media
Our team will help you identify where you need to be, how often, and what should be said. This includes blogs, social networks, surveys, widgets and Wikis. We can either give you the tools to do it yourself, or you can hire us to do it.

Phil will help you manage your Social Identity
Once things are set up, they need to be cared for! There’s work to be done in social media and Search Engine Optimization (SEO). We also offer Reputation Monitoring services and social media profile creation and management.

It’s a whole new 2.0 world out there! Let Phil and his team of experts take your organization to the next level so you’re not left behind. Need to convince your Board that this is not just a fad? Contact us for our “Social Media Solutions Report”.

12 reasons to develop a social media marketing plan

  1. Find out what’s being said about you
  2. Control what’s being said about your organization and play an active role in the conversation
  3. Have a more direct and immediate contact with your donors and potential donors
  4. Personalize and humanize your organization’s image
  5. Donors want to know more about the causes they give to and how their money is being spent
  6. Offer opportunities to build and improve your image on the Web
  7. Increase your search engine positioning through natural links and incoming links to your site
  8. Attract more visitors to your main website
  9. Upload images and videos from your events to YouTube and Flickr to increase traffic and visibility
  10. Offer networking opportunities
  11. Increase event participation
  12. Increase online donations
TIP:  You must first answer the question: who am I trying to reach?
Once you know your target audience you can choose the most appropriate form of social media to meet your needs. What demographic uses Facebook? Are they the demographic you want to reach? Social media does not require much cash investment but it does require time and thought.

“Our attention is more fragmented than ever before. Those who insert themselves into as many channels as possible look set to capture the most value.

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