Updates via e-mail

To receive Phil's newsletter, please fill in the form below with your contact information.




Social media

Social media is simply a new way of doing what humans have always done: talk, gossip and engage with the world around them. It is word-of-mouth marketing transferred, exponentially, from “the water cooler” to new forums online. Successful use of social media depends on the strength of your message, the transparency of your goals and initiatives and the authenticity of your organization’s endeavours. There is a social media possibility for you, from podcasting to twitter, to video and photo sharing.

Phil can help you chose and navigate the most appropriate avenues to get your message out there. Check out Give a Tweet.

“Twitter, Facebook, Flickr, Foursquare, FitBit and the SenseCam give us a simple choice: participate or fade into a lonely obscurity.”  (Source: Hershey Cause)

TIP:  You must first answer the question: who am I trying to reach?
Once you know your target audience you can choose the most appropriate form of social media to meet your needs. What demographic uses Facebook? Are they the demographic you want to reach? Social media does not require much cash investment but it does require time and thought.

ProMusica Society

ProMusica challenged us to create an online promotional campaign to increase attendance for their Spring 2010 line up of young “Diva” violinists.

The goal was to reach beyond ProMusica’s 350+ membership base and attract a younger crowd who may not yet know or appreciate Chamber Music. Phil used online social media, university publications and email campaigns to spread the word. With only a couple of months to make it all happen, social media was one of the best avenues for fast and effective campaigning and advertising.

“Our attention is more fragmented than ever before. Those who insert themselves into as many channels as possible look set to capture the most value.

Resources:

Recommended reading: