Shifting with your audience and understanding what new perspectives they are discovering will help you be more meaningful to them, and vice versa.

"Typically, around age 50 we see a shift away from 'success' and more towards 'significance' as an underlying behavioral motivation," writes Matt Thornhill. This concept is important for marketers with a target audience made up of Boomers.

Once consumers hit different stages in their lives their priorities change. Change with them. Thornill writes about one business with a "triple bottom line" – profits, people, planet. Maybe from a marketing perspective it's all about numbers and facts but forget the emotional and humanness of the people you cater to and you will lose them.

Generosity, heartstrings and sharing are the trends of the day for one section of the population. Remember them and incorporate them in your values too!

CREDITS: "Winning with Boomers takes heart" by Matt Thornill. Read "Trendwatching: what's new in the 'statusphere'."