Blog Basics
August 23, 2010 at 6:29 pm | ArticlesA blog, or “weblog,” is your fast-track way to keeping your audience updated regularly on what’s happening with your organization. A blog is a website that is basically on online journal logging in events, news and commentary on the topic of the day. Easy to set up and maintain, if you publish content regularly, search…
A MUST HAVE for big or small non-profits
August 2, 2010 at 3:50 pm | ResourcesPhil recently discovered an extremely useful software for Donation and Donor Management that big or small non-profits can benefit from called ProDon. The software enables you to put all your contacts from donors to volunteers to suppliers and more in one detailed database for easy access and organization. When managing campaigns and fundraisers, keep a…
Worthwhile marketing to Boomers
July 23, 2010 at 2:41 pm | ArticlesShifting with your audience and understanding what new perspectives they are discovering will help you be more meaningful to them, and vice versa. "Typically, around age 50 we see a shift away from 'success' and more towards 'significance' as an underlying behavioral motivation," writes Matt Thornhill. This concept is important for marketers with a target…
Heart of Gold
July 8, 2010 at 4:07 pm | EventsA few lucky Phil staffers met 2010 Snowboarding Olympic gold medalist Jasey-Jay Anderson at the Rotary Celebrity Golf Tournament the last weekend of June. Six times a champion in World Championships for Giant Slalom, Parallel GS and Parallel Slalom Jasey-Jay’s career is littered with gold and prestigious titles in his field, or should we say…
Invest in Kids Event
June 23, 2010 at 4:36 pm | ArticlesPhil was a proud partner of the exclusive Say Hello Dolly contest organized by Invest in Kids, an event held at the St-Paul Hotel in Montreal on June 22, 2010. Invest in Kids aims to bridge the gap between parenting knowledge and confidence and to facilitate and champion the creation of supportive communities. We agree there…