Blog Basics
August 23, 2010 at 6:29 pm | ArticlesA blog, or “weblog,” is your fast-track way to keeping your audience updated regularly on what’s happening with your organization. A blog is a website that is basically on online journal logging in events, news and commentary on the topic of the day. Easy to set up and maintain, if you publish content regularly, search…
Worthwhile marketing to Boomers
July 23, 2010 at 2:41 pm | ArticlesShifting with your audience and understanding what new perspectives they are discovering will help you be more meaningful to them, and vice versa. "Typically, around age 50 we see a shift away from 'success' and more towards 'significance' as an underlying behavioral motivation," writes Matt Thornhill. This concept is important for marketers with a target…
Invest in Kids Event
June 23, 2010 at 4:36 pm | ArticlesPhil was a proud partner of the exclusive Say Hello Dolly contest organized by Invest in Kids, an event held at the St-Paul Hotel in Montreal on June 22, 2010. Invest in Kids aims to bridge the gap between parenting knowledge and confidence and to facilitate and champion the creation of supportive communities. We agree there…
Remembering human nature when asking for donations
June 2, 2010 at 5:46 pm | ArticlesNon-profits often face the dilemma of how to approach fundraising effectively and without losing or damaging donors’ emotional attachments to the cause. Focus on money and people will most likely balk or give less. To avoid talking money upfront, try asking people to donate their time before you ask for monetary donations. Also, the usual…
Dealing with the press, a few things to keep in mind.
May 3, 2010 at 3:42 pm | ArticlesWhile the internet is a great way to promote your organization and get your message out there, traditional media outlets are still the main information source for web content. No matter your target audience – “old timers” who like tangible newspapers in their hands or their favourite radio hosts telling them what’s new, or “youngin’s”…