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Strategic partnership

Corporate Partnerships
Who’s the right partner for your organization? Who will take interest and support your cause? Social marketing has become an incredible buzzword in the non-profit and business world. This kind of networking is no more than cooperation among individuals and organizations with similar needs (and goals) to aid each other. The trick is to define those needs at both ends. Phil helps bridge the gap between non-profits and corporations so each feel satisfied with the relationship. Each and every non-profit has counterpart businesses locally and around the country whose experiences can save them valuable time, whose products can make a difference, or whose staff can volunteer. Then of course there are those who have money to donate, which is just as appreciated! Phil can help you develop the leads and prepare the proper solicitation material for you to go out and get that corporate support.

TIP: Finding the right match
The first step in networking is to brainstorm a list of your most likely counterpart organizations. Think in terms of issues, geography, and constituency. Other groups and businesses can share with you valuable information; so, make new friends and ask questions! Send an email, make a call, get as much info as you can. You can also network with development (fundraising) professionals at nearby large non-profit institutions, such as hospitals, colleges and universities, museums, and the like to elicit their suggestions.

Example: the retail program. A good way to collect funds for an organization and maintain a good image is to associate with business partners and encourage them to use your cause to touch their customers. The business partner initiates the move and its customers will gladly get involved. You have seen it almost everywhere when shopping: “For every xyz sold we will give 1$ to…”

The partnership scenario as it evolves allows for a long term development. If the organization can brand an item and get it sold through retail and endorsed by the retail chain, imagine the potential of such an approach. Twin deal: “buy this and get this” can be done . What starts as a fund raising campaign becomes a business opportunity, and the role of the partner is very active rather than passive. For the partner, it will enhance the customer loyalty as he will have motivated his customers by showing an example of social consciousness and lead the way.

A straight donation is also nice, but a donation in a partnership program is an active way to donate, individuals get involved, your donor list or members will be more likely to repeat donating and increase their involvement.Even at equal money raised, there is a base left ready for another fund raising campaign.

Example: “Marketing analytics delivers big results for small charity” – p9 Direct Marketing, Nov 2009

The Quebec Breast Cancer Foundation is a wonderful example of how to make retail work by raising funds and awareness.

Contact us to find out more about this incredible opportunity!