Brand development
“Products are created in the factory. Brands are created in the mind.”
-Waltor Landor, Founder – Landor Associates Brand
Landor Associates Brand is the shorthand, the promise, the great idea that is put into others’ minds when they think of your organization. Phil can help you cut through the myriad of competing advertisements, brands and information your audience is exposed to every day and make your non-profit and your cause stand out in their minds.
“A logo is the point of entry to the brand”
- Milton Glaser,
Designer Brand identity is the expression of your brand through visual, verbal and other sensory avenues. Supporting the ideas and perceptions of your organization through tangible means, like an immediately recognizable logo, builds and expands awareness of your brand, of your organization, of your cause.
Phil’s team of designers goes to the heart of what your non-profit is about and works with you to create a brand that will embody the spirit of your organization.
Resources: Successful Brand Development & Branding Strategy
Foundation on Antivirals
The Foundation on Antivirals (FAV) is a not-for profit international organization affiliated with the International Consortium on Anti-Virals "ICAV". Their primary objective is to accelerate the discovery, development and delivery of new antiviral therapies. Phil created the brand, stationery and fund raising support material to help their organization gain international recognition and much needed support.