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Positioning

 

“Positioning breaks through barriers of oversaturated markets to create new opportunities.”
- Lissa Reidel, FolioOne Ltd.

To effectively support and spread awareness of your organization’s brand and cause, your position within your surrounding environment is a critical part of your marketing strategy. Your target public is saturated with messages, non-profit organizations’ causes, advertisements, products etc.  – take advantage of your uniqueness by flaunting it.

Four key areas to consider:

  • The position of your organization in your public’s mind
  • The needs of your public
  • The strengths and weaknesses of your organization
  • The competition surrounding your niche

Phil will help you with preliminary research of your market, its trends and fluctuations and your competition. Once identified, we can help you make opportunities out of obstacles and find the gap in the market that your organization can fill.

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