Phil Communications

Blog Basics

admin — Mon, 23 Aug 2010 18:29:34 +0000

A blog, or “weblog,” is your fast-track way to keeping your audience updated regularly on what’s happening with your organization. A blog is a website that is basically on online journal logging in events, news and commentary on the topic of the day. Easy to set up and maintain, if you publish content regularly, search...

A MUST HAVE for big or small non-profits

admin — Mon, 02 Aug 2010 15:50:49 +0000

Phil recently discovered an extremely useful software for Donation and Donor Management that big or small non-profits can benefit from called ProDon. The software enables you to put all your contacts from donors to volunteers to suppliers and more in one detailed database for easy access and organization. When managing campaigns and fundraisers, keep a...

Worthwhile marketing to Boomers

admin — Fri, 23 Jul 2010 14:41:30 +0000

Shifting with your audience and understanding what new perspectives they are discovering will help you be more meaningful to them, and vice versa. "Typically, around age 50 we see a shift away from 'success' and more towards 'significance' as an underlying behavioral motivation," writes Matt Thornhill. This concept is important for marketers with a target...

Heart of Gold

admin — Thu, 08 Jul 2010 16:07:00 +0000

A few lucky Phil staffers met 2010 Snowboarding Olympic gold medalist Jasey-Jay Anderson at the Rotary Celebrity Golf Tournament the last weekend of June. Six times a champion in World Championships for Giant Slalom, Parallel GS and Parallel Slalom Jasey-Jay’s career is littered with gold and prestigious titles in his field, or should we say...

Invest in Kids Event

admin — Wed, 23 Jun 2010 16:36:48 +0000

Phil was a proud partner of the exclusive Say Hello Dolly contest organized by Invest in Kids, an event held at the St-Paul Hotel in Montreal on June 22, 2010. Invest in Kids aims to bridge the gap between parenting knowledge and confidence and to facilitate and champion the creation of supportive communities. We agree there...

Remembering human nature when asking for donations

admin — Wed, 02 Jun 2010 17:46:49 +0000

Non-profits often face the dilemma of how to approach fundraising effectively and without losing or damaging donors’ emotional attachments to the cause. Focus on money and people will most likely balk or give less. To avoid talking money upfront, try asking people to donate their time before you ask for monetary donations. Also, the usual...

Our clients in the media

admin — Wed, 05 May 2010 19:15:56 +0000

National Bank donates $415,000 to Quebec Breast Cancer Foundation: The Laval News, July 15, 2009 Canderel Chairman Issues $2,000 Challenge to Montreal’s Media: CB Online, April 28, 2009 20th Edition of Défi Canderel a Huge Success – Despite Recession: 2009-05-01 Feds fund Portage: Times & Transcript, February 3, 2010 Man’s success story demonstrates need for...

Marcom Professional Development

admin — Wed, 05 May 2010 15:59:26 +0000

Hilton Lac-Leamy 3 Boulevard du Casino – Gatineau, Quebec June 10 – 11, 2010 The premiere educational forum that understands the daily reality in your world of marketing; where the focus is more about how to make large-scale changes with limited resources than conceiving of multi-million dollar campaigns. MARCOM takes a look at the trends...

Dealing with the press, a few things to keep in mind.

admin — Mon, 03 May 2010 15:42:22 +0000

While the internet is a great way to promote your organization and get your message out there, traditional media outlets are still the main information source for web content. No matter your target audience – “old timers” who like tangible newspapers in their hands or their favourite radio hosts telling them what’s new, or “youngin’s”...

The Elevator Pitch

admin — Sun, 02 May 2010 15:57:27 +0000

The Elevator Pitch – “Be clear. Be brief. Be seated.” – Winston Churchill “What’s in it for me?” That’s the question most executives from corporate business culture will be thinking when you call them looking for support or a partnership. Answer that question in 30 seconds by getting straight to the point – a trait...