Cause marketing
Cause marketing, or cause-related marketing (CRM), is pairing a for-profit company with a Non-profit organization for their mutual benefit. A marketing relationship is developed where the company’s product or service is promoted while simultaneously raising money for the non-profit. The concept is also known as “consumption philanthropy.”
Cause marketing is a win-win situation. It can generate a lot of money for the recipient charity and lend legitimacy to the organization by its association with a well known corporate entity. It also has a positive effect on corporate sales and image.
An example would be Yoplait’s participation in the “Save Lids to Save Lives” campaign: Yoplait donates ten cents per pink foil lid that is mailed to the company, to the Susan G. Komen Breast Cancer Foundation.
Cause marketing is a growing phenomenon. Especially online! It provides new opportunities and innovative ways to raise awareness of your cause and money for your organization.
Work with Phil to research appropriate companies, brainstorm ideas and design a plan of action.