Remembering human nature when asking for donations
June 2, 2010 at 5:46 pm | ArticlesNon-profits often face the dilemma of how to approach fundraising effectively and without losing or damaging donors’ emotional attachments to the cause. Focus on money and people will most likely balk or give less. To avoid talking money upfront, try asking people to donate their time before you ask for monetary donations. Also, the usual…
Dealing with the press, a few things to keep in mind.
May 3, 2010 at 3:42 pm | ArticlesWhile the internet is a great way to promote your organization and get your message out there, traditional media outlets are still the main information source for web content. No matter your target audience – “old timers” who like tangible newspapers in their hands or their favourite radio hosts telling them what’s new, or “youngin’s”…